Clearly, and as articulated, benevolence and commercialism are two separate dimensions of interactions within society.
Regardless, however, there can be overlaps.
When a company does not rush to lay off workers who helped it succeed during good times, absorbs the initial shock with hope of a rebound built on new innovations, gives employees notice it may have to introduce layoffs after say one year if conditions do not improve, there is good non-sacrificial interplay between benevolence and commercialism.
The action is non-sacrificial because employees are not the source of the perturbation — the perturbation or slowdown is a systemic economic problem.
The action is commercial because it is built on attempts at reversing the decline in company fortunes.
The action is rational because the company has laid up retained profits exactly for such a situation — a slowdown requiring of dipping into internal funds for financing of growth or maintenance of the status quo.
The action is benevolent because a company can choose not to implement stated course of action, yet not be immoral or unethical.
If society would seek out and celebrate natural interplays between benevolence and commercialism, we all would be better off for it.